The Co:llective
Mackie’s Corner
106 High Street West
Sunderland
SR1 1TX
This is our space for sharing the things we are working on, thinking about and learning along the way as we try to build a better digital world.
It’s all our insights, annotated.
When a cyber attack halts production at the UK’s biggest car manufacturer for weeks, now almost months, it’s a huge wake up call to digital risks. Jaguar Land Rover’s ongoing production outage has disrupted factories, retailers and suppliers proving that just one breach can ripple through an entire supply chain and stop real-world operations in […]
Jess Davey
Digital Marketing Executive
Here’s a sneak peek at our summer at Phonetic Digital and everything we’ve learnt from it. We’ve been hard at work delivering for our clients, from web projects to managing socials, but we’ve also made sure to soak up the season and actually take time to enjoy everything summer in Sunderland has had to offer. […]
Jess Davey
Digital Marketing Executive
When a user lands on your site, before they’ve even chosen a consent preference, google analytics sends data, but it does not process this data at this stage. Let’s make this simple, if the user accepts your sites cookie agreement and gives consent, their pageview is then sent, processed, stored, meaning it then shows in […]
Jess Davey
Digital Marketing Executive
Over the past month, Matthew has been putting in some serious miles on his mountain bike, 300 of them to be exact. What started as a personal fitness goal quickly turned into something bigger, as Matthew decided to raise money for Cancer Research UK along the way. With the charity close to home and cycling […]
Jess Davey
Digital Marketing Executive
Our recent partnership with ESPA College really showed us just how powerful a student placement can be. Elliott, who is currently studying at ESPA College, joined us earlier this year on a weekly basis to gain hands-on, real life experience in the digital marketing world. What started as a placement quickly became a purposeful project, […]
Jess Davey
Digital Marketing Executive
Page load speed might not be the flashiest part of your website, but it definitely still needs your attention! Page load speed refers to the time it takes for your page to fully load in a browser after someone clicks on a link or types in your URL. We recently spoke at an interactive website […]
Jess Davey
Digital Marketing Executive
Let’s be honest. The idea of booking a training session for GA4 or Tag Manager doesn’t exactly scream excitement. Here at Phonetic Digital, we believe digital training doesn’t have to be dull. Our workshops are designed to actually be useful, with hands-on sessions that will leave you feeling confident in the subject, not confused. We […]
Jess Davey
Digital Marketing Executive
Accessibility isn’t just a box to tick, it’s a responsibility and opportunity to make your digital space more welcoming, and effective for all. All the websites we develop are accessible as standard and we’ve now partnered with Recite Me to take this even further using their customisable toolbar. By designing with accessibility in mind, you’re opening […]
Jess Davey
Digital Marketing Executive
When people think about carbon emissions, their minds usually jump to the obvious, private planes or long car journeys. But the internet? Not so much. It’s easy to forget that the digital world has an actual physical footprint. Every image you upload, every email you send, every time someone loads a page on your website, […]
Jess Davey
Digital Marketing Executive
Our First Expo Experience Last week at the North East Expo we launched our website carbon calculator, a tool we built in-house to help people quickly test the CO₂ emissions of their website. Visitors scanned a QR code or popped in a URL, and within seconds they were presented with their carbon score. We scored […]
Jess Davey
Digital Marketing Executive
Any agency can say they’re clear, approachable, and well-informed, but saying it and demonstrating it are two very different things. Our values are important to us, and living out these values daily matters to us. Over the last year, we’ve worked hard to achieve several accreditations that align with our company’s voice, to show we […]
Jess Davey
Digital Marketing Executive
The sense of community has always been a cornerstone of the North East. Phonetic Digital recognises this, actively supporting their local community working alongside over thirty businesses across the region. Whether it’s collaborating with other organisations or getting involved in North East events, they are committed to championing the region we all call home. What […]
Jess Davey
Digital Marketing Executive
Let us be the architects of your digital transformation. Discover the Phonetic Difference. Shy bairns get nowt…
