Privacy Policy

Effective Date: 9 June 2025

Phonetic Digital (“we”, “us”, or “our”) is committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website https://phoneticdigital.co.uk (the “Site”).

We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations 2003 (PECR).

1. Who we are

Phonetic Digital
https://phoneticdigital.co.uk

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us via our website.

2. What personal data we collect and how we use it

a) Information you provide to us voluntarily

When you complete a contact form on our Site, we collect:

• Your name
• Your email address
• Your phone number (if provided)
• Any other information you include in your message

Purpose: To respond to your enquiry and manage our communications with you.

Legal basis:

• Article 6(1)(f) UK GDPR – Legitimate interests (to respond to your enquiry).

b) Information we collect automatically

We use Google Analytics (GA4) to collect anonymised data about your interaction with our Site, including:

• IP address (anonymised before storage/processing)
• Device type
• Browser type and version
• Operating system
• Pages visited and time spent
• Referring website

Purpose: To understand how visitors use our Site and improve its performance.

Legal basis:

• Article 6(1)(a) UK GDPR – Consent (via cookie consent mechanism).

We do not use Google Analytics data to identify you personally.

Note: We have configured Google Analytics to anonymise IP addresses and to avoid sending personal data.

3. Cookies

We use cookies to enhance your experience on our Site and to enable Google Analytics.

When you first visit the Site, you will be presented with a cookie banner and given the choice to accept or reject non-essential cookies (such as those used by Google Analytics).

You can manage your cookie preferences at any time via your browser settings or the cookie banner.

Legal basis:

• Necessary cookies: Legitimate interests
• Analytics cookies: Consent (opt-in required under PECR)

4. Sharing your personal data

We do not sell, rent, or trade your personal data.

We may share your data with trusted third parties who provide services to us, such as:

• Google (Google Analytics)

These third parties are only permitted to process your data on our behalf and in accordance with UK GDPR.

5. International transfers

Google processes analytics data in compliance with applicable data protection laws and under appropriate safeguards (such as Standard Contractual Clauses where required).

We ensure that any international transfers of your personal data are conducted lawfully.

6. Data retention

We retain your personal data only for as long as necessary:

• Contact form enquiries: up to 12 months after the enquiry is resolved.
• Google Analytics data: retained in line with Google’s retention settings (default retention is 14 months unless otherwise configured).

We regularly review our data retention periods.

7. Your rights under UK GDPR

You have the following rights:

• Right of access – to request a copy of the personal data we hold about you.
• Right to rectification – to request correction of inaccurate or incomplete data.
• Right to erasure – to request deletion of your personal data.
• Right to restrict processing – to request limitation of processing.
• Right to object – to object to processing based on our legitimate interests.
• Right to data portability – to request transfer of your data to another party (where applicable).
• Right to withdraw consent – where we rely on your consent (e.g. for analytics cookies), you can withdraw it at any time.

You can exercise your rights by contacting us via our website.

If you are not satisfied with our response, you can lodge a complaint with the Information Commissioner’s Office (ICO): https://ico.org.uk.

8. Security

We take appropriate technical and organisational measures to protect your personal data. However, please note that no internet transmission can be guaranteed as 100% secure.

9. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

We encourage you to review this policy periodically to stay informed.

10. Contact us

If you have any questions or concerns about this Privacy Policy or your personal data, please contact us via: https://phoneticdigital.co.uk/contact