The latest version of Consent Mode, everything you need to know about Consent Mode version 2
When a user lands on your site, before they’ve even chosen a consent preference, google analytics sends data, but it does not process this data at this stage. Let’s make this simple, if the user accepts your sites cookie agreement and gives consent, their pageview is then sent, processed, stored, meaning it then shows in […]

Jess Davey
Digital Marketing Executive