North East Screen
Sunderland
2022
Project Overview
Phonetic Digital embarked on a transformative journey with North East Screen, the region’s premier film office, to revamp their digital presence. Our task was to encapsulate the essence of the local film and television industry within a digital framework that was not only visually striking but also functionally robust.
Client Needs
North East Screen required a digital platform that could serve as a comprehensive hub for the industry, supporting the promotion of local talent and productions, and reflecting their bold new brand identity.
Our Approach
Working with multiple-stakeholder groups, aligning with our commitment to clarity and precision in communication, we developed a bespoke digital strategy that incorporated:
- Art Direction and Brand Creation: Crafting a visual identity that resonates with creative and corporate stakeholders alike.
- Website Design and Build: Creating an intuitive and engaging user experience with streamlined navigation and accessibility.
- Advanced Tracking and Analytics: Employing tools like Google Tag Manager and GA4 for bespoke measurement and tracking, enabling detailed insights into user behaviour and site performance.
Challenges and Solutions
The challenge was to integrate diverse content types without compromising site performance. We employed advanced web development technologies to ensure the website was responsive and efficient, enhancing functionality while maintaining high performance.
Conclusion
This project showcases Phonetic Digital’s ability to deliver digital experiences that are both innovative and deeply attuned to our clients’ specific needs and objectives. It stands as a testament to our commitment to not just meet but exceed expectations through strategic insight, technical expertise, and a connected approach.
Outcomes
The revamped website has significantly boosted North East Screen’s online presence, with increased traffic and engagement. It has become a pivotal resource in promoting the regional film industry and supporting its growth.
Client Testimonial
“Phonetic Digital is a joy to work with. From day one, we felt safe in the knowledge that Steven and Ross knew exactly what they were doing. They clearly demonstrated that they were the right fit and could do this project justice.
And they did. Their thoughtful process and the time they took to really understand us, our industry, and our plan for growth really impressed me. We were a demanding client, but their creativity and ability to work quickly is a skill set that is rare in their field.
We now have a website and brand that stands out against other screen agencies, one that my team is proud to work for, and that represents the North East screen industry in a way that is bold and brave and that matches our ambition.
I can wholeheartedly recommend Steven and the team for brand and website projects.”
Alison Gwynn, Chief Executive Officer, North East Screen
BDN Ltd
KirtleyCo.
Portfolio North
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