KirtleyCo.
Project Overview
Phonetic Digital partnered with Kirtley Co., a well-known Sunderland commercial property firm, to elevate their online presence. The objective was to create a website that highlights their approach to sympathetic building renovations, whilst enhancing their digital footprint and showcasing their commitment to sustainable building practices.
Client Needs
Kirtley Co. sought a digital platform that highlighted their family business, and showcased their properties across Sunderland. They needed a solution that could effectively showcase their project portfolio while being accessible and engaging for a diverse audience.
Our Approach
Phonetic Digital’s strategy was multi-faceted, focusing on art direction, brand refinement, and user-centric design. We employed:
- Art Direction and Brand Creation: Enhancing visual identity to reflect precision and modernity in their portfolio.
- Website Design and Build: Developing an intuitive, visually-driven website that showcases Kirtley Co.’s projects and sustainable approach.
- Sustainability Integration: Incorporating green hosting and responsive design to minimise environmental impact.
Challenges and Solutions
The main challenge was to seamlessly integrate complex property portfolios in a user-friendly interface. We optimised high-quality images and interactive elements to ensure the site was both engaging and fast. Advanced analytics tools like Google Tag Manager and GA4 were implemented for detailed user interaction tracking and performance optimisation.
Conclusion
This project exemplifies Phonetic Digital’s ability to blend aesthetic sensibility with technical excellence. It underscores our commitment to delivering digital solutions that are not only effective but also responsible, reflecting our dedication to sustainability and community impact.
Outcomes
The revamped website has significantly boosted KirtleyCo.’s online presence, with increased traffic and engagement. It has become a pivotal resource in promoting their family business and supporting its growth.
Client Testimonial
As a business we needed to create a coordinated digital presence and that’s when we approached Steven and Ross following a recommendation from a trusted friend. They soon got to grips with our brief and straight away they were great to work with. They made everything so easy, and talked us through every step of the way.
The outcome is a brand and website that has put us on the map, and one that we are proud to put our names to. We’d definitely recommend working with them and will continue to do so ourselves into the future.
Alex Kirtley, Managing Director, Kirtley Co.
BDN Ltd
North East Screen
Portfolio North
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