BDN Ltd
Project Overview
Phonetic Digital, alongside our creative associate Ross, was entrusted with the comprehensive rebranding of BDN, an initiative that encompassed not only the development of a fresh, resonant brand identity but also the creation of a dynamic new website and strategic involvement in their office redesign. Our challenge was to craft a brand that reflected BDN’s multi-disciplined offering, and resonated with their core values and vision.
Client Goals
Reinvigorate Brand Identity: Establish a modern, coherent brand that mirrors BDN’s industry prestige and ethical stance.
Enhance Online Presence: Develop a user-centric website that improves user engagement, showcases their portfolio, and enhances their market position.
Office Aesthetic Alignment: Ensure the physical office environment embodies the new brand ethos, enhancing internal culture and client perception.
Our Approach
Our strategy was multifaceted, integrating deep market insights with BDN’s long-term business objectives:
- Brand Workshop: To align vision and values, ensuring every aspect of the brand and website speaks to BDN’s unique identity.
- Custom Web Development: Utilising sustainable coding practices and the latest UX principles to ensure a sustainable and seamless digital experience that drives user engagement.
- Interior Branding: Consulting on office design to align the physical space with the newly developed brand, fostering a cohesive brand experience.
The Impact
- Enhanced Brand Recognition: The new brand and website have significantly elevated BDN’s profile, leading to recognition at national awards.
- Increased Stakeholder Engagement: The coherent brand message has resonated internally, fostering a strong sense of pride and ownership among staff.
- Community and Environmental Consideration: The project embraced our CSR commitments by incorporating sustainable practices in both digital and physical redesigns.
Conclusion
This project showcases Phonetic Digital’s ability to deliver digital experiences that are both innovative and deeply attuned to our clients’ specific needs and objectives. It stands as a testament to our commitment to meet and exceed expectations through strategic insight, technical expertise, and a connected approach.
Outcomes
The revamped website has significantly boosted BDN’s online presence, with increased traffic and engagement. It has become a pivotal resource in promoting the business and supporting its impressive growth.
Client Testimonial
We contracted Steven and Ross to rebrand our company. Part of the contract was a new website build and assistance in our office fit out incorporating the new brand throughout. They were swift in delivering their actions and kept to the project plan laid out from the get-go. The results have been remarkable.
Our website and brand truly reflects our business and core values. It has led to our business being recognised for national awards and has had a brilliant impact on all stakeholders. Our staff have bought into the whole vision and now have a brand they believe in and are proud to represent. We could not have achieved this without Steven and Ross’ input. I can wholeheartedly recommend them and their work as professionals.
Richard Marsden, Managing Director, BDN
North East Screen
KirtleyCo.
Portfolio North
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