Portfolio North

Portfolio North, a leader in merging commercial property with residential lifestyle, faced the challenge of presenting a unified brand that would resonate with diverse stakeholders and reflect their dual focus. The goal was to not only enhance their digital presence but also to encapsulate the essence of their unique market proposition in a dynamic and accessible way.

Phonetic Digital crafted a comprehensive digital strategy that harmonised the brand’s dual aspects—commercial efficiency and residential warmth. Our approach involved:

• Art Direction and Brand Architecture: We developed a visual language that speaks to both commercial investors and residential clients, ensuring a coherent brand experience across all platforms.
• Digital Design and Development: Our team implemented a user-friendly interface with seamless navigation, making it easy for users to explore both commercial and residential offerings without losing track of the overarching brand identity.
• Campaign Communications: We launched targeted campaigns that addressed specific needs of diverse audiences, from business stakeholders seeking investment opportunities to families looking for a lifestyle upgrade.

The reinvigorated online presence has not only enhanced user engagement but also positioned Portfolio North at the forefront of the property market. The new platform reflects their innovative approach, combining property solutions with lifestyle aspirations, thus attracting a broader audience.

Our work with Portfolio North exemplifies Phonetic Digital’s expertise in handling complex digital challenges and our dedication to delivering tailored solutions that not only meet but exceed our clients’ expectations. This project highlights our ability to innovate within industry-specific contexts, providing a digital platform that truly represents and advances our client’s mission and business goals.

The revamped website has significantly boosted Portfolio North’s online presence, with increased traffic and engagement and revenue. It has become a pivotal resource in promoting their business, their clients, and supporting its growth.