The Challenge

Portfolio North, a leader in merging commercial property with residential lifestyle, faced the challenge of presenting a unified brand that would resonate with diverse stakeholders and reflect their dual focus. The goal was to not only enhance their digital presence but also to encapsulate the essence of their unique market proposition in a dynamic and accessible way.

Our Solution

Phonetic Digital crafted a comprehensive digital strategy that harmonised the brand’s dual aspects—commercial efficiency and residential warmth. Our approach involved:

 

  • Art Direction and Brand Architecture: We developed a visual language that speaks to both commercial investors and residential clients, ensuring a coherent brand experience across all platforms.
  • Digital Design and Development: Our team implemented a user-friendly interface with seamless navigation, making it easy for users to explore both commercial and residential offerings without losing track of the overarching brand identity.
  • Campaign Communications: We launched targeted campaigns that addressed specific needs of diverse audiences, from business stakeholders seeking investment opportunities to families looking for a lifestyle upgrade.

The Impact

The reinvigorated online presence has not only enhanced user engagement but also positioned Portfolio North at the forefront of the property market. The new platform reflects their innovative approach, combining property solutions with lifestyle aspirations, thus attracting a broader audience.

Conclusion

Our work with Portfolio North exemplifies Phonetic Digital’s expertise in handling complex digital challenges and our dedication to delivering tailored solutions that not only meet but exceed our clients’ expectations. This project highlights our ability to innovate within industry-specific contexts, providing a digital platform that truly represents and advances our client’s mission and business goals.

Outcomes

The revamped website has significantly boosted Portfolio North’s online presence, with increased traffic and engagement and revenue. It has become a pivotal resource in promoting their business, their clients, and supporting its growth.

Digital Marketing Website Development Stakeholder Training UX Design WooCommerce Digital Marketing Website Development Stakeholder Training UX Design WooCommerce Digital Marketing Website Development Stakeholder Training UX Design WooCommerce Digital Marketing Website Development Stakeholder Training UX Design WooCommerce
Supportive Hosting API Integration Custom Search Performance Focused Custom Development Supportive Hosting API Integration Custom Search Performance Focused Custom Development Supportive Hosting API Integration Custom Search Performance Focused Custom Development Supportive Hosting API Integration Custom Search Performance Focused Custom Development

Client Testimonial

I’ve worked with Steven and Matthew for many years and every project we’ve worked on has gone smoothly and delivered great results.

Their communication is excellent throughout the process and they truly become an extension of your own team. They have the ability to understand your business and requirements to create solutions and improvements which will provide a positive impact.

They are reliable, fair, honest and straight to the point – which is absolutely perfect for busy clients. I’d highly recommend Phonetic Digital and look forward to working with them in future.”

Cassie Moyse, Managing Director at Portfolio North

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