Let’s be honest. The idea of booking a training session for GA4 or Tag Manager doesn’t exactly scream excitement.
Here at Phonetic Digital, we believe digital training doesn’t have to be dull. Our workshops are designed to actually be useful, with hands-on sessions that will leave you feeling confident in the subject, not confused.
We understand that diving into tools like Google Analytics 4 (GA4) or Tag Manager can feel daunting, especially if you have no previous experience.
Our introduction to GA4 is ideal if you’re just getting started or feeling unsure about one of the many recent updates made to analytics. In each training session, we take time to explain what GA4 is, explore its features, and most importantly, show you how to use it.
We’ll walk you through your own GA4 account, explain the key reports, and show you how to find the data that might matter most to your business.
For those ready to go into more detail, we offer an advanced GA4 training course. We tailor this session specifically to your goals, so whether you’re managing an eCommerce site, a content platform, or a charity project you’ll leave with relevant knowledge that will help you.
We’ve worked with clients who’ve spent hours in GA4, clicking through the same tabs, trying to find the answers to the data they’ve been staring at. Our sessions aren’t just theory based, we can help you with those issues and give you a real understanding of what the numbers on the screen actually mean.
Tag Manager can be one of those tools that seem completely overwhelming at first glance, but with the right guidance, it can completely change the way you collect and use data. Our Tag Manager Training breaks things down, we’ll show you how to set up tags, triggers and variables, whilst tying it all back to GA4.
This won’t be some boring lecture though, we log in to your account and get stuck in. Like we said, we don’t just show you what to do, we help you apply and retain it.
In each session we also take the time to optimise your GA4 setup, so by the end of the session your account is immediately in better shape.
As Sarah Spence, Head of Marketing at RTC North put it after one of our recent sessions:
“Our marketing department just wrapped up an insightful training on Google Analytics 4, and we’re feeling more empowered than ever!”
We couldn’t have said it better ourselves. Our training sessions aren’t just about ticking boxes, they’re about leaving teams feeling genuinely equipped with the tools and knowledge they need to take the next steps, leaving them feeling confident in their digital strategies.

Our training is run in-person or online, always with a member of our expert team. Whether you’re a complete beginner or someone whose team just needs a nudge in the right direction, you’ll find our sessions useful, informative, and surprisingly enjoyable.
Lets be honest, data analysis can get a bad reputation for being dull. Whilst we’re not promising you’ll be jumping for joy by the end of the session, we can guarantee you’ll actually learn new things whilst still having a good time.
So, is a training session worth it? Well, if you’re tired of guessing what your data is telling you, or relying on outdated knowledge that may still be relevant, then yes.
It’s worth it.
Interested? Drop us a line at hello@phoneticdigital.co.uk . Let’s turn your data into something useful together.