The team at Sunderland Food Festival
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Summer Highlights & Digital Lessons from Phonetic Digital

Here’s a sneak peek at our summer at Phonetic Digital and everything we’ve learnt from it.

We’ve been hard at work delivering for our clients, from web projects to managing socials, but we’ve also made sure to soak up the season and actually take time to enjoy everything summer in Sunderland has had to offer.

From food festivals and community events to our own team challenges and client milestones, this season has been all about finding the right balance between work and play. Here’s our round-up of what’s been going on at Phonetic Digital this summer…

Soaking up Sunderland’s atmosphere

We started summer the right way, by heading down to Sunderland’s Food Festival and relaxing in the sun. Supporting the local community is something we’re always up for, so when the city put on such an exciting event like this, we had to get involved.

We got to try some amazing food and drink options, watch some live entertainment and enjoy the busy city centre atmosphere. A brilliant start to the summer for all our team members (even the four-legged ones).

The city was almost at full capacity towards the end of the summer too. From the Red Roses’ incredible 69–7 victory over the USA to the opening of The Keel Crossing, the city was alive with energy. The sense of community, the atmosphere and the progress happening here is something we’ll never get tired of shouting about.

Whether it’s supporting clients, cheering on big wins, or simply enjoying everything happening on our doorstep, this summer has been a great one.

A major digital lesson you need to know

Whilst we’ve been taking time to relax over summer, we’ve still been keeping on top of the latest updates in the digital world, and one that’s too important to ignore is Google Consent Mode v2.

This update changes how websites handle cookie consent and tracking. If you’re not set up correctly, it could impact how your Google Analytics and Ads work. It’s also essential in making sure you’re ticking all the correct legal boxes.

But don’t worry – we’ve broken down everything you need to know in our latest blog, complete with an action plan of steps you can take to stay up to date.

Read our Consent Mode V2 blog post, here.

How we’ve worked with and supported clients

Summer can sometimes be a slower time of year for some of our clients, but for Darlington College it’s the exact opposite. Enrolment season is one of the busiest and most important times in their calendar, with thousands of students signing up and getting ready to start their courses.

We’re always trying to go above and beyond for our clients, tailoring our services to support their needs best. For Darlington College, our support has gone beyond just building and refreshing their website. We’ve worked on everything from site speed, SEO and performance improvements to making sure Google Analytics and Tag Manager are set up properly. And when enrolment day came around, Matthew was there on the ground, offering technical support to help keep things running smoothly.

To read the full extent of our work for Darlington College, click here.

Being there for our clients and keeping their digital platforms running smoothly when it matters most is important to us. Here’s a picture of Matthew doing just that on Darlington College’s enrolment day.

How we can help your digital presence in the autumn

Behind all of our hard work and summer fun our focus remains the same: delivering digital solutions that actually make a difference for our clients.

If you’ve been thinking about refreshing your website, improving your tracking setup, or building a strategy that cuts through the noise, now’s the perfect time to start planning.

Get in touch with us, let us help you get your digital platform ready for whatever is next.

Hand swiping through sliding cards

Here’s some photos from our summer, take a peek at everything we’ve been up to.

Our team at the Sunderland food festival
Matthew at Darlington College enrolment day
The new bridge the Keel Crossing
Red Roses' playing
A busy Sunderland city centre
Anne Marie performing at Sunderland Stadium
Burger in front of our banner at a food festival
Matthew on a bike dressed as princess peach
Jess Davey

Jess Davey

Digital Marketing Executive

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