Google Analytics and Data Studio Workshop: Data Without the Drama

Google Analytics can produce more numbers than most businesses know what to do with. Data Studio can be made to tell you whatever you want, but better reporting starts by asking better questions.

This practical GA4 and Data Studio workshop helps you move away from reporting metrics simply because they are available, and towards measurement that supports real-life decisions for your business.

The emphasis throughout the day is usefulness: what should we actually be able to understand from our reporting, and what action should the data make easier?

Is this the right workshop for you? 

This full-day workshop is suited to marketers and business owners who have access to GA4, but want to go to the next level, build confidence, and take the drama out of your data.

You will work through acquisition, behaviour, events, key actions, campaign tracking and analysis before building a clearer dashboard for your own organisation.

In this small workshop environment, you’ll be able to receive live feedback and support from our practitioner to make changes on the day, and leave with a practical dashboard you can use to make decisions.

The session will help you to: 

• Navigate GA4 with greater confidence and understand the core reports.

• Identify the business questions that measurement should answer.

• Understand users, traffic acquisition, engagement, events and key business actions.

• Use campaign tagging/UTMs more consistently.

• Use Explorations to investigate performance beyond standard reports.

• Recognise common tracking and consent issues that can distort interpretation.

• Connect relevant data sources into Data Studio.

• Design a practical dashboard around decisions rather than vanity metrics.

Before you attend. 

– Bring your laptop, charger, and two-factor authentication device. 

– Have access to your Google Analytics property and Google account.  

– Have access to Data Studio and, where relevant, Search Console and Google Ads.  

– Bring your existing monthly report or dashboard if you have one.  

– Before the day, write down five questions someone running your organisation should be able to answer from your website and marketing data. 

Interested? 

The price is £234 including VAT per delegate (£195 + VAT), with lunch and refreshments included. We’ve kept the group to a maximum of eight delegates to make sure everyone gets plenty of hands-on support and time to ask questions. 

We’ve designed The Training room to be as accessible and welcoming as possible. It’s a no pressure space, designed to make learning useful, understandable and applicable to what your business really needs.