SEO & GEO Workshop: Search Beyond Google

Search is evolving quickly, but being discoverable still begins with getting the fundamentals right.

This practical full-day SEO (Search Engine Optimisation) and GEO (Generative Engine Optimisation) workshop is for those who already understand the basic idea of search and want to improve the way their website is found, understood, and trusted across traditional organic search and emerging generative search.

You will work through search intent, technical accessibility, page structure, content quality, internal linking, site and content authority and measurement. We’ll then look at what answer and generative engine optimisation changes for marketers – and what doesn’t.

Is this the right workshop for you? 

This workshop is suited to marketers and business owners who want to brush up their skills and go to the next level, build confidence, and improve their site in real time. In this small workshop environment, you’ll be able to receive live feedback and support from our trainer and make changes on the day, and leave with a prioritised action plan.

The session will help you to: 

Diagnose the main technical and content issues impacting your website.  

• Use search intent to prioritise better topics and pages rather than chasing volume.  

• Improve titles, headings, internal links, page copy and supporting content for key pages.  

• Understand crawlability, indexation, and the role of Google Search Console.  

• Create useful, expert-led content that adds serves users over generic or AI generated copy.  

• Understand what people mean by GEO/AEO and separate useful practice from unsupported tactics.  

• Review emerging generative AI visibility reporting in Search Console where available.  
• Leave with a prioritised and easy to follow 90-day SEO/GEO action plan.  

Before you attend. 

– Bring your laptop, charger and two-factor authentication device. 

– Have access to the CMS, Google Analytics and Google Search Console for your website.

– Bring three key pages or areas of the site that you would like to improve, or a key term that you’d like to rank for.

– Identify one or two competitors you frequently encounter in search.

– Bring any SEO tool your business already pays for; the workshop will not require delegates to buy a specific platform.

Interested? 

The price is £234 including VAT per delegate (£195 + VAT), with lunch and refreshments included. We’ve kept the group to a maximum of eight delegates to make sure everyone gets plenty of hands-on support and time to ask questions. 

We’ve designed The Training room to be as accessible and welcoming as possible. It’s a no pressure space, designed to make learning useful, understandable and applicable to what your business really needs.