Claire Louise

Claire Louise is an award-winning artist and illustrator with a growing collection of artwork, gifts, homewares and personalised products.

As the business continued to expand, Claire needed a new website that could bring these collections together in one clear and engaging online space. The existing website needed to be migrated onto a stable ecommerce platform that could support the business, simplify product management and make it easier for customers to browse and purchase online.

The migration needed to be carefully managed. Product information, imagery, categories and customer journeys all needed to remain clear and consistent throughout the process.

The new website also needed to feel unmistakably Claire Louise. Her distinctive artwork and creative style had to sit at the centre of the design, creating an online shop that reflected the personality and quality of the brand.

As Shopify Partners, we recommended Shopify as a reliable and scalable platform for the new Claire Louise website.

The platform provides a stable foundation for ecommerce and gives Claire the tools needed to manage products, collections, orders and website content as the business continues to grow.

We designed and developed a new website that puts Claire’s artwork at the forefront. With clear navigation and carefully organised product categories make it easier for customers to explore the full range of products.

A major part of the project involved migrating Claire’s existing products onto Shopify. We worked through the product catalogue carefully, bringing together a wide range of collections while creating a more structured and manageable online shop.

The new Shopify website gives Claire Louise a stable ecommerce platform through which customers can discover and purchase products directly.

As this brilliant business continues to grow the new website provides stronger foundation for introducing new artwork and products in the future.

Working collaboratively was an important part of the project.

We make sure everyone involved feels supported and confident at every stage, particularly during projects like this that involve the migration of such a large and varied product catalogue.

Speaking on her experience working with us Claire said:

“I worked mainly with Matthew, who was brilliant throughout. He was incredibly helpful, patient and responsive, always taking the time to explain things clearly, answer my many questions and find solutions along the way.

His support made what could have been quite a daunting process feel straightforward and manageable.”

The finished website provides customers with a smoother way to browse and purchase Claire’s work, while giving the business a stable platform that can continue to develop alongside its collections.

Before launch, we provided training to help Claire understand how the new website works and how to manage it confidently. We always aim to make sure our clients understand their new platforms, rather than simply handing over a finished website.

This means Claire can now update products, manage content and continue developing the online shop with confidence, knowing that our team remains available to provide support when needed.

“The whole team at Phonetic Digital were a pleasure to work with, and their knowledge and expertise gave us confidence throughout the project.

We’re delighted with our new website and would happily recommend them to anyone looking for a professional and supportive digital agency.”

The final result is a website that feels true to Claire Louise, showcases the creativity behind the brand and provides a strong ecommerce platform for the future.