Swinburne Maddison

For this project, we were tasked with designing and developing a brand-new website from the ground up. Our goal was to craft a website that not only aligned with their updated brand identity but also provided a seamless user experience and built on their online presence.

A total rebuild like this requires a smart plan, especially when considering preserving SERP results. We needed to make sure this new site preserved their visibility in search engines, a complete rebuild could potentially impact their ranking results if not handled with care.

We focused on future proofing the new website. The concentration was on creating a website that would evolve with the client’s needs so we built the website on a fully customisable CMS framework. This gave Swinburne Maddison’s internal team the tools they needed to manage content in house so they can continually update content as the business grows and expands further.

With a strong existing presence in search engines, we knew that protecting their SEO rankings  was critical. A full migration plan was implemented to ensure their SEO wasn’t affected, meaning their search rankings were carefully preserved. The transition was seamless, and so was the data.

And of course, user experience was another central  focus. Whether you’re browsing on desktop or scrolling through on mobile, the site was designed to perform well for both, guaranteeing a smooth and engaging user experience across all devices.

Throughout the process, we worked closely with the client to ensure the website captured their brand essence. Every detail was carefully considered to create a cohesive look and feel. We made sure the new site didn’t just look the part for Swinburne Madison, it also felt like them too.

The result is a modern, scalable website that completely fits Swinburne Maddison’s brand. It’s visually confident, technically sound, and built with performance at its core. Visitors can now easily explore Swinburne Maddison’s  expertise across sectors, with key information on services being exactly where it needs to be.

The structure of this new site supports future content expansion and the design really reflects the sophistication Swinburne Maddison brings to the table.

From start to finish, this project involved close collaboration with a  shared commitment to quality. We enjoyed helping Swinburne Maddison establish a digital presence that’s every bit as important as the work they do offline.